It is essential to plan your content to make more money. When you plan your content, you are essentially mapping out a strategy for how you will achieve your goals. Having a process increases the chances that your content will be successful in achieving its goals.
For example, to sell a product, you will want to ensure that your content is focused on promoting the product in a way that will appeal to your audience. If you know your audience and have a clear goal in mind, you can create content that is much more likely to result in sales.
In addition, planning your content can also help you to save time and energy. By knowing what’s possible based on what you want and who your audience is before you start writing, you can avoid wasting time on content that is not likely to be successful. Planning your content can help you be more efficient in your content creation, saving you valuable time and energy.
Follow these five steps to start planning your content and see your income grow:
Step One: Define your goals
What are your content goals? For example, are you looking to build an email list? Drive traffic to your website? Sell a product or service? Once you know the right goals (specific, measurable, attainable, relevant, and timely), you can better plan your content around achieving them.
Step Two: Know your audience
Who are you creating content for? What are their interests and needs? What kind of language do they use? The more you get to know your audience and understand them, the more likely you will create quality content that resonates with them.
Step Three: Choose a topic
With knowledge of your goals, audience, and other factors, it will be much easier to narrow down potential topics for your content. There are a few different ways to choose the right topic for your target audience as a content creator. One way is to Look at popular content in your industry and see what topics are being talked about the most. Next, try looking at social media to see what people are talking about and what topics are trending.
Another way to choose the right topic for your target audience is to think about what you can offer that is unique and that will provide value to your audience. It is always a good idea to choose a topic that you’re passionate about, which will be of interest to your audience. After you’ve discovered a few potential topics, you can start to research each one to see if it matches your goals and audience.
Step Four: Create an outline
Now that you have created your topic, it’s time to start planning out your content. Again, an outline will help you organize your thoughts and structure your piece that’s directly m made for the person who is going to read it at their place in their buying journey.
Step Five: Write, revise and schedule
Now it’s time to create your content. First, write your piece, keeping your goals and audience in mind. Once you’re finished, revise it to ensure that it is of the highest quality. Then be sure to schedule it ahead of time to stay consistent and never miss a day your audience expects you.
By following these steps, you can start to plan your content to help you make more money as a content creator. In addition, planning your content will allow you to better focus your time and energy on creating quality pieces that your audience will love.
Anne McGurty is a business strategist specializing in creating systems and structures for the creative entrepreneur. She is also a PMP, Project Management Professional, with over 30 years of experience working with corporations and small businesses to improve communication, identify risks, and manage outstanding issues and help keep projects on schedule, adding value, saving time, and money. Anne is passionate about the role of a consultant and coach to her clients and brings a healthy, life balance perspective to her approach as she is a thriving cancer survivor.