How to Use Social Media to Promote Your Content
By now, you should know that social media is a powerful tool to reach new audiences and grow your business as a content creator. However, it can be difficult to know where to start and improve with so many platforms and options.
Let’s explore some ideas regarding how to use social media to promote your content and increase your revenue like a pro:
Start with the Basics
Before beginning the promotions of your content on social media, it’s crucial to have the basics in place. This includes creating high-quality content that is relevant to your target audience, optimizing your website for SEO, and setting up Google Analytics to track your traffic.
Create Shareable Content
One of the best ways to promote your content on social media is to create content that is easy to share. This includes things like infographics, images, quotes, and listicles.
Use Social Media Ads
Social media advertising is not only tremendous but vital to reaching new audiences and promoting your content. Try using ads on platforms like Facebook, Twitter, and LinkedIn to target people based on interests, demographics, and even location.
Influencers have dedicated followings with an audience hungry to do what the influencer does. These are people who will help persuade others to read or consume your content. So first, find the ones who speak to your exact audience or similar audiences who will also want what you offer. Then, reach out to them about partnering on a post or project.
Host a Twitter Chat
Twitter chats are live events where people come together to discuss a certain topic. They’re a great way to promote your content and get people talking about your brand.
Use Content Upgrades
Content upgrades are bonus pieces of content that people can access by providing their email addresses. They’re a great way to grow your email list and promote your latest blog post or eBook.
Hashtags effectively help you reach new audiences and promote your content on social media. When used strategically, they can help you connect with people who are interested in what you have to say. But, of course, the effectiveness of a hashtag will depend on your specific target audience and platform.
However, some tips on how to find effective hashtags for your brand include:
- Using social media listening tools to track conversations around certain topics
- Research the top hashtags in your industry or niche
- Using hashtag research tools like Hashtagify and RiteTag
Repurpose Your Content
Don’t let your hard work go to waste—repurpose your content to get the most mileage out of it. For example, repurpose a blog post into an infographic or an eBook into a series of blog posts.
You’ll effectively promote your content on social media and reach new audiences when you implement these ideas. However, social media provides only one piece of the content marketing puzzle. To be successful, you need to have a well-rounded content marketing strategy that includes all of the above strategies, including SEO, email marketing, and paid advertising.
Anne McGurty is a business strategist specializing in creating systems and structures for the creative entrepreneur. She is also a PMP, Project Management Professional, with over 30 years of experience working with corporations and small businesses to improve communication, identify risks, and manage outstanding issues and help keep projects on schedule, adding value, saving time, and money. Anne is passionate about the role of a consultant and coach to her clients and brings a healthy, life balance perspective to her approach as she is a thriving cancer survivor.